Do you have a list of email contacts from previous customer interactions and you don’t know what to do with it? Do you want to try a different approach to reach out to prospects and existing customers?
Email Marketing is the solution to this..
Email Marketing will give you the most direct line of communication with your prospects and existing customers for conversion to sales.
Every email marketing campaign will generate a heap of actionable data you can use to refine your approach and messages. When using an email marketing provider,
- You can easily split test subject lines and content and hone and perfect your campaigns for maximum response and ROI.
- With an opted-in contacts list, it’s possible to send timely, targeted, and effective messages with very little investment of time or resource.
- You will be able to see right down to contact level, who clicked on which calls to action, links or images, and track the clicks through to your website with Google Analytics for a wealth of behavioural insight.
- It makes recipient engagement measurable – and if you can easily measure who is interested in what – you can make sure you supply it and promote it (using email marketing, of course!).
- Every contact who clicked through from your email can be exported into a list for follow up – either with further, targeted email campaigns, or by your sales team.
Email Marketing Strategies to use:
- Get Permission: Make sure you get permission from the recipients of your emails via opt-in pages.
- Personalize Your Emails and Treat Each Customer as an Individual: Greet the recipient by name and create a dialogue by sending messages that address their individual needs and interests.
- Use Subject and Sender Wisely: Include a real name to the email address that you’ll use to send the emails or use a real person’s account. Use ‘killer’ subject lines to attract the recipients’ attention and make sure you can deliver on the promise of the subject line.
- Create a Clear Call to Action: Make sure the recipients know exactly what they should do and what to expect in return.
- Make Purchasing Easy at the Landing Page: Design a special landing page for every message you send that flows clearly from your message to the desired action.